INFECTIOUS SMILE AND FUN ENTHUSIASM
Though the song “Cha Cha” that had skyrocketed D.R.A.M. into the forefront of mainstream music (partly due to the instrumental being used for Drake’s “Hotline Bling”), the Virginia native D.R.A.M. has an infectious smile and a fun enthusiasm to his music that you couldn’t help but to cheer for. Fresh off an appearance on Jimmy Fallon, D.R.A.M. released his first studio album Big Baby D.R.A.M. without much of a buzz, the only singles being “Cash Machine” and “Broccoli”, so this was a shot in the dark for me but one that I enjoyed at the end of the day.
D.R.A.M. (stands for ‘Does. Real. Ass. Music’) has been signed to Atlantic Records and only just released his debut EP #1Epic in 2015. The few features he has on the album are big hip-hop names (Young Thug, Lil Yachty etc.) including the R&B legend Erykah Badu whom sings alongside D.R.A.M. on the song “WiFi”.
This album is a strange mix of R&B and happy trap-influenced music, almost prompting me to classify this as a slow jam R&B album more than a hip-hop album. As he does in his most famous song “Cha Cha” he croons and harmonizes on a vast majority of the tracks. His style is erratic, off the wall, unpredictable without a set blueprint, no rhyme or reason. He is an artist without restrictions plain and simple- which works well in such an album as this. Many of his songs like “Cute” and “Cash Machine” are light-hearted and funny, putting a smile on your face instantaneously. Crooning to the maximum, relatable messages (“Get it Myself”, “Change my #”, “Password”) with his own unique style and pace. D.R.A.M. himself is an entertaining character that you won’t be inclined to take seriously yet shouldn’t underestimate as a creative artist, an inspiration to any artist that feels they need to conform, because you have to respect someone who has the confidence to take an album photo shoot with his dog.
Images courtesy of BigBabyDRAM.com