Tigerlilly Cheyenne Winfield, or just Tiger for short, is one of Instagram’s most colorful bloggers. At just 21 years old, the Brighton, UK native has already impacted the fashion and style industry in a big way. Her eponymous brand, Shop Easy Tiger, provides funky, colorful festival wear for customers around the world–think bra tops and hot pants made entirely of holographic sequins, rainbow crochet hats, and handmade Pushkar necklaces–unless it’s sold out, which occurs frequently. What’s more, she’s a part of “The UK’s Most Colorful Girl Gang of Creatives,” Confetti Crowd. Along with fashion designers Helena Lester-Card and Lucy Rance and singer/songwriter Heidi Petite, Confetti Crowd is a collective dedicated to female empowerment and individuality, inspiring girls across the globe.
Tiger is also a serial traveller: just in the past few years she’s visited Cambodia, Bulgaria, Spain, and India, just to name a few–and embraced each culture’s unique style, bringing elements into her own designs.
Tiger’s style is fun and freeing, and with the never-ending array of colors in her wardrobe, you never know just what she’ll wear next. From coveted bell-bottoms, to holographic swimsuits, to on-point accessories, Tiger’s creativity truly shines in every outfit she wears.