As per their website, a “grail” is defined as a specific piece you obsess over owning, but can’t ever find or afford. Two years ago, Arun Grupta discovered an expansive market opportunity that would also allow others to find their grail. After starting up his secondhand high-fashion platform, the shop has seen nothing but exponential growth.
Curating designers like Rick Owens, Raf Simons, Off-White, Supreme, and Maison Margiela, his site has become the go-to place for high quality items at low prices. Yet, it isn’t just the local hypebeasts that are attracted to the Grailed platform— industry giants including Kanye West and A$AP Rocky have been caught sporting Grailed fits.
This website works because it brings together those who have a genuine interest in fashion, on both ends of the market. Grailed’s innovative approach has solidified its place in a unique era of fashion culture, and is changing the way menswear circulates entirely.