Born out of the underground skating world in New York City, clothing brand Supreme New York captured the youth culture of the mid-1990’s. James Jebbia grew up in Crawley, about an hour from bustling London. He moved to NYC in the early 1980’s and in 1994 founded Supreme. They opened their first store that April in the downtown Manhattan neighborhood of SoHo on Lafayette Street. It soon attracted the skater, punk, hip-hop and all-around youth culture of The Big Apple at the time. It also attracted the attention of Larry Clark who directed the controversial 1995 movie, Kids. The movie became a cult classic and Supreme became a household name with the downtown sub-culture and artists.
From graphic tees, to hoodies, pants and beyond Supreme continues to cater to the skater scene. Frequently working with famed photographer Terry Richardson, they have done clothing collaborations with other notable brands such as Vans, Air Jordans, The North Face and more. They also offer specialized skateboards and cool accessories like sunglasses, hats, underwear and more. With bold graphics and eye catching colors their looks have a little bit of everything for not only the skater kids but anyone looking to add a very artsy element to their wardrobe.
Over the last decade they opened stores in Los Angeles, London and a few cities in Japan, further expanding their clientele. Supreme continues to be an institution not only with the current young people of New York City and beyond but even with celebrities like Michael Jordan, Lady Gaga and even musical treasure Neil Young. They release one collection per season building momentum and hype and continuing their reputation of a clothing line that offers authentic looks that are now known globally for their unique style.