GATSBY MEETS GYPSY
“We’re trying to influence the influencers,” says Mimi Holaday, founder of her eponymous brand Halo Mimi. One of our favorite SXSW 2018 shops, Halo Mimi is a contemporary New Orleans-based hat shop featuring styles for both men and women.
After living and working in LA as a model, designer, and stylist, Mimi returned to NOLA and launched Halo Mimi in 2016. The almost two-year-old brand has already won several accolades, including Top Design and the Yelp People’s Choice award at the New Orleans Fashion Week Top Design Competition in 2017.
Mimi’s hats are a direct representation of her style, a self-described “classic glamour with a bohemian flair” look featuring ingenious and unusual material combinations. “When people ask me what’s my inspiration, I always go back to the phrase ‘Gatsby Meets Gypsy,'” she explains. “It’s this turn-of-the-century very classic, swing/jazz element that’s glamour but then there’s this bohemian that’s more toned-down, earthy, like fortune tellers, crystals, vagabonds.”
As an industry veteran who has occupied many different roles in fashion–both in front of and behind the camera–she has developed and solidified both her style and a strong confidence in her choices.
She says, “It’s so funny when people ask about trends or, ‘Did you see so-and-so’s show at NYFW, did you see this that’s happening?’ I’m embarrassed to say I’m really not following the trends that much. Even though I get excited when I look at things I’ve made and see that they’re on-trend this year–that I’m ahead of the curve, or right on time–it definitely is reassuring but it’s not a part of my design process.”