In the early 1980’s Californian surfer Shawn Stussy started tagging his name on his custom made boards using only a broad tipped marker. He then started doing the same thing on t-shirts, shorts and other apparel. This created his eponymous brand, Stussy. The brand combines cool, California surfer style with urban streetwear.
Men’s wear definitely relies on classic West Coast looks as their signature style. From t-shirts donning their famous logo, to classic trunk shorts and colorful tank tops, Stussy offers classic surfer designs that also translate to urban, street and hip hop wear. Their bottoms are all about comfort and ease with soft jogger pants, slim cuts jeans and chinos as well as athletic inspired track pants and shorts. You can dress up the very simple bottoms with button-down chambray, seersucker and printed shirts. Complete the look with one of their hoodies or a classic denim jacket.
Women’s looks bring more brightness to the collections with colorful and graphic tees and tanks, color-blocked denim and ocean inspired dresses, skirts and tops. The surfer style still influence the ladies’ looks but there’s more of a modern urban feel to them. Body con dresses, denim skirts and other dresses with long clean looks offer a very sophisticated aesthetic despite the streetwear influence. I love the Nuwave midi skirt, that combined with one of their crop tops or tanks, would look perfect on a sunny, Summer day.
They have a plethora of accessories that include denim and ribstop backpacks, duffels and clutches to bucket hats, strap backs and beanies. I covet the General Store leather coaster set as well as the denim tote, which are among the many cool accessories offered. The sunglasses will up the cool factor to any outfit and come in a variety of tints and styles.
Stussy’s clean looks, urban influence and California style can be worn year round but will inspire those who really come alive during warm days and balmy nights. You’ll feel as cool as a cucumber and look as hot as the California sun.