SXSW 2016 CHRONICLE DAY 4
Where are days 1-3? The music portion of SXSW ran from Tuesday March 15th till Sunday March 20th. My best friend slash business partner Mitch and I arrived in Austin the morning of Friday the 18th which was day 4 of the festival. Technically it was Day 1 for us, but in SXSW world we were covering Day 4. We landed around 6am Central Time, and when we arrived at the hotel our room wasn’t ready. Considering check-in is usually around 3pm it wasn’t a surprise but we needed to sort out our luggage and get ready for a long day. We got some breakfast and consolidated what we needed into one bag each. We headed to the rest room and got changed there and as we were about to head out, we got the call from the hotel that our room was ready. We threw the extra bags in the room and headed out on our first day of coverage, SXSW 2016 Chronicle Day 4.
FRIDAY 03/18/16 – AUSTIN, TEXAS
Our first interview was with rising pop sensation Alexx Mack. We had just picked up our media credentials at the Convention Center and had scheduled to meet with Alexx in this area. I don’t want to give away too much before the interview comes out but she was really down to earth and her taste in fashion was perfect for Highlark’s style.
We had a little bit of time before the next interview, so we went to the ‘Radio Day Stage’ to see a Chvrches showcase that was about to start. The room was full and although it wasn’t their typical live setup they sounded great. Lauren Mayberry is just so good as a vocalist and was charmingly funny between songs, giving the crowd a good laugh. We were standing next to these 2 media girls from the UK (Lisa Brook, Kate Wellham) who were rocking some cool threads and they were kind enough to let us snap a quick photo on the phone. We were trying to keep an eye out for “The Styles of SXSW” showcasing some well-dressed attendees, so these 2 were the first! It goes to show how global SXSW has become, attracting media and music enthusiasts from around the world.